Stella Rosa Wines Launches New Spicy Series

Stella Rosa Wines

Stella Rosa Wines is bringing the heat to wine glasses, expanding into a trending category to meet demand for sweet heat.

News Provided By: Riboli Family Wines.

Stella Rosa® Wines has done it again and #TacoTuesday drinks will never be the same. Stella Rosa® Wines is introducing a new collection of sweet and spicy wines to its portfolio of 30+ semi-sweet, semi-sparkling wines. The Spicy Series is meeting two trending categories: sweet heat and low-ABV options.

Stella Rosa Wines’ Spicy Series: Mango & Chili, Pineapple & Chili, Lime & Chili. Initially launching the collection with the Pineapple & Chili flavor, it has become the fastest-selling flavored wine SKU to enter the market in 2023. Now, it’s introducing two new SKUs: Lime & Chili and Mango & Chili; fusing sweetness with heat. Each flavor blends Moscato D’Asti grapes and tropical flavors with Italian chili peppers and a 5% ABV, perfectly meeting the palette of loyal and new Stella Rosa fans.

Stella Rosa Wines

The new collection comes on the heels of growing data: 2 in 3 American consumers are interested in sweet and spicy flavors (Mintel) and sweet wine has become a $1B industry (Nielson). Stella Rosa is combining consumer behavior and data to bring a wine that builds heat over time and can be served over ice or in a cocktail, offering a unique wine-drinking experience with each sip. The details are even found in the packaging, each bottle offers a sweet to spicy meter for reference.

Our consumers are looking for a wine that is flavorful but also lower in alcohol content and fun. Maybe you’re looking for a Taco Tuesday drink but don’t necessarily want to break out the Tequila – that’s what the Stella Rosa Spicy Series is bringing to the table; an easy and refreshing glass of wine that offers the spice and fizz consumers crave.

Steve Riboli. Stella Rosa Wines President.

The ability to be innovative and playful in a traditionally rigid category has allowed Stella Rosa to be an industry leader, appealing to a multi-generational consumer. However, it doesn’t stop the brand from reeling in Gen-Z and Millennials in abundance — 27% of new Stella Rosa consumers are new to the wine category altogether. The brand has become synonymous with pop culture and innovation, continuously living up to its reputation as America’s #1 imported wine.

More about Stella Rosa® Wines
Stella Rosa® is a selection of semi-sweet, semi-sparkling Italian wines, evolving with the spirit of the times when it comes to wine trends and popular culture. Among its impressive achievements are a 10x Impact Magazine Hot Brand award and its position as the #1 imported wine in America. Most recently, Stella Rosa® curated a collection of hand-crafted premium and fruit-flavored Brandy made from high-quality grapes grown in Northern Italy. Stella Rosa® is created by Riboli Family Wines, a Los Angeles-based establishment founded in 1917. For more information, visit www.stellarosawines.com.
Instagram: @StellaRosa | Twitter: @StellaRosaWines | Contact: Daniela Garrido, dgarrido@riboliwines.com

Share This Post

More To Explore

the last days of Mezcal
Wine

The Last Days of Mezcal

Are these the last days of Mezcal? Discover the clash between tradition and corporate growth in the booming mezcal industry.