This product had a clear and a specific target audience. We developed the brand’s storytelling according to the customer’s expectations.
During big events, we designed the shelves and bottle displays, and the hosting strategy to welcome guests. This was particularly important because it was featured in posts and photographs that increased brand awareness.
All communications were developed with a strong direction: women. And that is how we made sure that messages coming from the brand had a precise structure and goal.
We ensured the brand successfully endorsed important women events, such as “You Are the New Beautiful”, where attendants could not only taste the product but also experience the story around it.