We designed different strategies to increase brand awareness, especially face-to-face events, where people enjoyed the product and received an “extra” treat from the brand.
For example, we invited a group of men to a barber shop, who enjoyed a “styling experience” while drinking the product and sharing with the group.
Social media was an important part of our 360º strategies intended to use the brand attributes to connect with the audience. A “bartender contest” was successfully launched. This not only attracted liquor business professionals, but also rum lovers that wanted to try new recipes and flavors.