Below the Line
Our Below the Line (BTL) campaigns reach consumers in a direct and more personalized way.
We develop Below the Line strategies based on a conscientious audience selection.
Our first step is to search for a perfect target niche of buyers which are the best for your product or brand. Including market and demographic segmentation.
As a result, we find the right consumer to assure a success strategy.
By using our partner off premises point of sales we want consumers to have a high touch experience and allow promoters to answer direct questions and responses to reach a clear product storytelling.
Below the Line tactic actions:
Direct mailing, industry related trade shows, targeted search engine marketing, in-store tastings and bar & restaurant activations.
Let’s live the experience of creating direct conversations with the right consumer of your product!